INDUSTRY:
CAMPAIGN
CLIENT:
POWER THE FIGHT CHARITY
YEAR:
2023
Change Up The Story
About.
The Brief.
Set by Power The Fight agency to, empower and engage 14-18 year old disadvantaged youths to end violence.
The insights.
Young people who are excluded or expelled from school feel misunderstood and unsupported,making them more vulnerable to negative influences and crime. Many of these kids feel as if their futures are already written out.
The Idea.
To change up the story, we are spotlighting the stories of youth that Power The Fight have helped to change for the better.
Rewriting the story.
Rewriting typical story headlines we see in the media of troubled youths, showing how Power The Fight are changing up the stories, beyond statistics for the better.
Socials & Merch.
