The Idea.

An organisation which aims to create sisterhood uniting 18-24 year old women, who feel isolated due to suffering from migraines.

Insights.

Migraines peak in women aged 18–24, yet many feel abandoned by the healthcare system and invisible in a society that dismisses their pain.

Migraines are not taken seriously as a health condition & women are disproportionately affected.

Research / Strategy / Activations / Social Media / Animation / Graphic Design / Copy Writing