INDUSTRY:
CAMPAIGN
CLIENT:
D&AD
YEAR:
2025
Everyday Movement
About.
The Brief.
Tell the story of Swiss Engineered apparel to a new audience, Gen Z.
The idea.
This campaign explores how Gen Z naturally moves through life, redefining movement beyond athletics. it highlights how On’s Swiss-engineered apparel is designed to move with them. Wherever, whenever and however. Because no matter how you move, what matters is that you are moving.
The insight.
Movement isn’t one dimensional. For Gen Z athleisure isn’t confined to just the gym; it’s worn to support their everyday.
Research / Strategy / Ideation / Activations / Social Media / Graphic Design / Animation
If you move, they move.
On a making real change! For every post shared on Instagram and Snapchat, On will donate to Right To Run. This initiative encourages Gen Z to showcase their daily movements by giving their posts a meaningful purpose.
Apparel finder.
