The Brief.

Set by Bulletproof agency to, create a product or service based on the word “lighten up”

“lighten up” to take life less seriously. People usually have a treat to lighten themselves up.

The Idea.

A subscription box app. Delivered to your door at random times and dates. Sending you a treat to lighten your mood, based on your current mood. Uses AI to build the perfect box based on what you like.

Research / Strategy / Activations / Social Media / Animation / Graphic Design / UX UI Design